Thursday, June 14, 2012

From Waste to WANT



It seems like the older we get the more we want and the more we want, the more we don’t want. The more products that we seem to grow tired of very quickly are the products that are polluting our world because of the ineffective methods we use for disposing waste.  Though recycling or “down-cycling” is a step up from how we have been doing things in the past, and a very effective method, it is still not really beneficial to feeding and giving back to the planet. My argument is not to go against down-cycling but to encourage more consumers and companies to get more involved and take action in up-cycling ideas and alternatives.

Humans have taken substances from earth’s crust and have turned them into huge quantities of material that cannot be safely put back into the earth. The Designer’s Atlas of Sustainability by Ann Thorpe talks about nature’s design becoming overwhelmed by human designs and states, “All living systems are in decline. Losing their ability to recreate themselves, plant and animal populations are decreasing.” My research on pesticides from AAFA, showed that this too contribute to the decrease of plant and animal population. Pesticides are chemicals used to eliminate or control a variety of agricultural pest. These chemicals are also harmful to humans because of these chemicals being put directly onto the skin, fur, and feathers of the animals, but still the Environmental Protection Agency approve of the use of pesticides. It is recommended by the Sustainable Table, that the best way to avoid consuming pesticides in your food is to just buy organic produce meat and dairy products. With organic products, they are not as harmful to the earth as the other products are.

From the book Cradle2Cradle in chapter 4, it talks about a design called “Technical Metabolism”, it is basically a material or product that is designed to go back into the technical cycle from which it came. It talked about ways consumers could utilize what we have without digging into more harmful materials. One example was consumers paying for a time period of television watched and after the time of consumption of over, the consumer returns the TV back to the manufacture, and the lifecycle continues in this form. Another example that I enjoyed reading about from C2C was about the automobile manufacturers having their customers return their cars back to them after use of them, this way the automobile company could regain valuable industrial nutrients while developing long-lasting relationships with their customers. The advantages of the Technical Metabolism system, from C2C says “It would produce no useless and potentially dangerous waste; it would save manufacturers billions of dollars in valuable materials overtime; and because nutrients for new products are constantly circulated, it would diminish the extraction of raw materials and the manufacture of potentially disruptive materials.” To me, this is what up-cycling is all about.

For many of us creating new things are fun, but it is creating something new out of something old that we must catch onto in order to save on planet. Few retailers are now practicing the up-cycling method for sustainability. From viewing the video on apparel retailer Patagonia, I learned that they too are participating up-cycling methods within their company. Patagonia have customers return their old apparel after its use and the company then creates new apparel out of the old products, they are taking responsibility for their apparel at the end of its life. Another company that is also practicing sustainability through up-cycling is Looptworks, by turning scraps into clothes. Fast Company’s article titled, Looptworks Upcycles Textile Scraps Into Clothing talks about Looptworks Limited Edition Clothing and informing readers about how Americans throughout 11million tons of textile waste each year. The article also stated that Looptworks is, “the first clothing line to exclusively use textile waste that would otherwise end up in the garbage.” From Ecouterre article titled,  Topshop Introduces Upcycled “Reclaim to Wear” Collection for Summer it talked about the company Topshop launching its new line of apparel products made from discarded textile, the company’s goal is to create a “zero waste” design collection and they are taking steps to achieve that.


With the few companies that are getting involved with up-cycling and doing their part regarding sustainability, I can only hope to see other companies following in their footstep with this amazing method. C2C states, “To eliminate the concept of waste means to design things – products, packaging, and systems- from the very beginning on the understanding that waste does not exist.”

13 comments:

  1. This comment has been removed by the author.

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  2. Nicole,

    You always seem to find the best videos! 60 K pounds of useful waste is absolutely insane, do you think that companies realize its useful or just assume its either to throw away? I know Nike is trying to become a zero waste company. The soles of their Pegasus shoe come from scraps off the warehouse floor, isn't that cool?! I think this is one of the easier sustainability concepts so I really hope it catches on as well. I feel like for designers 60 K of useful waste is almost like a dream come true, we should be able to figure something out! What do you think designers should do with it?

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  3. Cara,

    Thanks, it was hard finding a really good video that didn't last so long. I do think that many companies are beginning to realize how useful textile waste can be, but it also takes skilled management to find ways to go about it, and I think that is the problem within retail. Nike is always coming up with new cool ideas, that method is amazing and hopefully it will encourage other companies to keep up with them in their sustainable pursuits. I love the whole idea of up-cycling and though it may seem to take a little more effort than down-cycling or other sustainable methods, I do also believe that it is an easy concept. Though I am not a design major, my answer would be that designers take advantage of this waste best they know how, maybe that could mean starting up a new line for all up-cycled merchandise and making it from scratch, or making the used merchandise into higher quality, but only by making small changes to the product. What are some ideas that you would recommend?

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  4. Whats your major?! I think at first its gonna take baby steps and changing little things. Whether that be from picking up the scraps on the floor and turning it into something to doing what American Apparel does and using leftover fabric to solar power their factories. I think upcycling is something so easy that consumers can do it as well, by using old scraps of wood for a picture frame or using scraps to make a compost, if the material is suitable for that. I even think merchandisers can use upcycling within the designs of their stores, maybe by using metal scraps to design lighting. The opportunities are endless! What are some of your ideas and how can up-cycling be used within your major? Do you think upcycling can go further than the design industry?

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    1. My major is Apparel Merchandising with a minor in Management. I definitely think upcycling can be used in any kind of industry, even within consumer homes. Upcycling can be used in my major as far as retail store desgins go, some examples are by making interesting shoe display tables out of old wooden boxes or by making clothing display tables out of an old vintage doors with stacked old history books. I was looking up different creative ideas about ways consumers could get involved with upcycling within their homes and saw two cool ideas that really stood out to me, one was a night stand made up of pastel colored suitcases and the other was of a vintage chair made out of an old suitcase.

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    2. I love those!! In my creative problem solving class we had to design a store with a sustainable concept. We used many ideas like that, including scaffolding to set up displays, using old mason jars as lights and other similar ideas!

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    3. Wow, I took that class last semester and we did the same thing. We had old western wooden doors for our dressing rooms and old mason jars for ceiling lights too! This is so cool, because not only are these designs in retail stores the new style that we love to see, but it is also very sustainable.

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    4. That's so funny!! I'm interior merchandising so getting to help design a retail store was right up my alley!!

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  5. Nicole,

    I like what you said about creating something new from something old and how Looptworks is doing this exact thing. That’s really amazing that they produce a whole line of clothing without any new materials. Do you know where they get the scraps that they use to make their clothing line? That truly is a Cradle 2 Cradle approach. I’m amazed at the lack of participation in this sustainability issue when there seems to be so many solutions out there. Why do you think the majority of companies do not want to participate?

    Carly

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    1. It is amazing that Looptworks is able to create their clothing line using no new fabrics. From what I found in my research, Looptworks follows the waste stream of waste that would normally end up in landfills. I think many companies are on the rise towards sustainable practices, but the process may seem very slow or effortless. For the companies that are just completely opposed to the idea of sustainability, it may be because they are affraid that consumers will stop being loyal to their company, especially if they are focused now on low prices, and sadly it could be that they feel it would cost more than what they are willing to invest in, which to me seems very unethical but is the way many companies do business. This is why our generation needs to take a stand with this issue and make a change within our world, because soon it will be up to us to make those kinds of decisions.

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  6. Nicole,
    After reading your discussion on pesticides, I did a little research. I found that in 1985, a large number of watermelons were contaminated with pesticides. It's a bummer to think that these pesticides can get simply get into some of our favorite fruits. I read on a website called Global Healing Center that children a highly susceptible to pesticide poisoning and has been linked to leukemia, brain cancer, and birth defects. Why do you think the Environmental Protection Agency still allows the use of these harmful pesticides?

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    1. Well in my research it said that the percentage of harmful exposure of pesticides to humans are not high enough to really endanger people, but other researchers say otherwise. Some of their tips to people buying non eco-friendly foods to aviod any kinds of harmful risks, was to rise off all fruits before consuming them and clean and cut fat off meats before cooking them too. I recommend buying USDA approved eco-friendly foods, though they also have pesticides too, but the percentage is a lot less.

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    2. Nicole,
      Sometimes I forget to clean off my fruit and then remember as soon as I bite into it! I need to remember to clean it off because I don't know what could be on the fruit and where it's been. I don't' know if you've been to Whole Foods but if you haven't you should definitely go! They have tons of healthy products and I have seen food there that is pesticide free. It's nice that they offer this kind of option to consumers.

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